STRATEGI DIASPORA INDIA DALAM MENDUKUNG KAMPANYE THE INCREDIBLE INDIA DI INDONESIA
Abstract
India is a country which known as the third largest population in the world. Some of its inhabitants has spread as Indian diaspora almost to all countries include Indonesia. The Indian diaspora become a valuable asset to India because it improves India’s infastructure development through investment. But since 2002, Indian diaspora became a non-state actor in supporting India’s cultural diplomacy through The Incredible India tourism campaign. The succes that has been achieved after The Incredible India campaign launched indicates that the indian diaspora plays an important role in achieving India’s national interests and became the reason why India should improve the quality of bilateral relations with Indonesia