This study aims to analyze the effect of perceive product quality, brand image, price perceptions and promotion of purchasing decisions of Honda Scoopy on Yogyakarta. In this study the sample obtained as many as 150 respondents selected by using purposive sampling method with data collection techniques using questionnaires. The analysis tool used is Multiple Linear Regression and use validity test, reliability test, t test, F test, and determination using SPSS 19 application. Based on the analysis that has been done: (1) Perceive Product Quality, Brand Image, Price Perception and promotion simultaneous to purchase decision of Honda Scoopy. (2) perceive product quality does not effect on purch decision of Honda Scoopy. (3) brand image has a positive and significant impact on purch decision of Honda Scoopy. (4) price perceptions have a positive effect on the significance of purchasing decisions of Honda Scoopy. (5) promotion have a positive effect on the significance of purchasing decisions of Honda Scoopy.