This study aims to analyze the influence of brand image and product quality to consumer loyalty with purchase decision as intervening variable. Setting in this research is carbonated drinks in Coca-Cola packaging. This research is a type of quantitative research, where the type of data used is primary data. Data collection techniques in this study by questionnaire method. The sample of this study is consumers who have aged over 15 years and have made purchases of soft drinks in packaging Coca-Cola in Yogyakarta in the last 2 months. The number of sample samples in this study were as many as 100 respondents. Sampling technique used is non probability sampling, with purposive sampling method. In testing the instrument in this study using the validity test, reliability test while the analysis in this study using path analysis. The results showed that brand image and product quality have positive and significant effect to consumer loyalty and brand image and product quality indirectly influence loyalty with purchasing decision as intervening variable.