PENGARUH NILAI PERSEPSIAN PADA KOMITMEN PELANGGAN DENGAN MEDIASI KEPUASAN DAN KEPERCAYAAN TERHADAP TRAVEL UMROH DAN HAJI PT MADINA PRIMA INDONESIA
Abstract
This study aims to identify the role of The Influence of Perceived Value on customer’s commitment with Mediation of Satisfaction and Trust Toward Umroh and Haji in PT Madina Prima Indonesia.Information gained from this research is very important for the institution as a consideration for creating or maintaining Customer Commitment. The subject of this research is the consumer of Madina Prima Indonesia Travel. Sampling technique with purposive sampling. Methods of data collection using questionnaires with 210 respondents. Data were analyzed using Spss. The results showed that Perceived Value has a significant influence on Customer Satisfaction, Profit and Commitment. Other research results also show that trust and satisfaction have a significant influence on commitment and satisfaction also have a significant influence on trust. The results of mediation in this study indicate that satisfaction can be a mediator whereas trust can not be a mediator