View Item 
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP KOMUNIKASI DARI MULUT KE MULUT PELANGGAN DIMEDIASI OLEH KEPERCAYAAN PELANGGAN DAN REPUTASI PERUSAHAAN

      Thumbnail
      View/Open
      COVER (166.1Kb)
      PENGESAHAN (364.3Kb)
      ABSTRAK (144.9Kb)
      BAB I (283.9Kb)
      BAB II (456.2Kb)
      BAB III (643.7Kb)
      BAB IV (809.9Kb)
      BAB V (149.0Kb)
      DAFTAR PUSTAKA (419.4Kb)
      LAMPIRAN (1008.Kb)
      NASKAH PUBLIKASI (639.0Kb)
      Date
      2017-12-22
      Author
      SUPRIYATNO, ALIF
      Metadata
      Show full item record
      Abstract
      This study aims to determine the effect of corporate social responsibility on word of mouth with trust and corporate reputation as mediating variable, a study on Hero Supermarket customer in Yogyakarta. The sampling method used in this study is purposive sampling. The number of samples in this study is 130 customers of Hero Supermarket in last 6 months. the data were collected using questionnaire, analyzed using structural equation modeling with Amos vers. 22.0 software. The result of this study prove that corporate social responsibility has positive and significant effect on trust, corporate social responsibility has positive and significant effect on corporate reputation, corporate social responsibility has no significant effect on word of mouth, trust has no significant effect on word of mouth, corporate reputation has positive and significant effect on word of mouth, trust could not mediate the effect of corporate social responsibility on word of mouth and corporate social responsibility indirectly has higher effect on word of mouth through corporate reputation.
      URI
      http://repository.umy.ac.id/handle/123456789/17007
      Collections
      • Department of Management

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV
       

       

      Browse

      All of UMY RepositoryCollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

      My Account

      Login

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV