This study aims to analyze the influence between experiential marketing variables on customer loyalty, experiential marketing to customer satisfaction, customer satisfaction on loyalty and experiential marketing to customer loyalty through customer satisfaction as intervening variable. This research was conducted on Special Waroeng Sambal Yogyakarta with 139 samples with purposive sampling technique of non random sampling with Structural Equation Modeling method that was processed using AMOS 23.0 program. The results of this study indicate that experiential marketing has no effect on customer loyalty, experiential marketing has a significant positive effect on customer satisfaction, customer satisfaction has a significant positive effect on customer loyalty and experiential marketing affect indirect loyalty, through customer satisfaction as intervening variable.