This study aims to analyze the influence of brand image, product quality, price perceptions, and promotion of consumer purchasing decisions on products of PT. Aseli Dagadu Djokdja. The subjects in this study were consumers who had shopped at Static Booth Dagadu Djokdja, which include Posyandu, Soboharsono, and Yogyatourium. The objects in this study are all products sold by PT. Aseli Dagadu Djokdja. The number of samples used in this study is 100 respondents. Sampling method used in this study is purposive sampling, as sampling technique and data collection techniques using questionnaires. The data were processed by multiple linear regression using SPSS IBM statistics 21 software.. The results of the analysis shows that brand image, product quality, price perception, and promotion together have a positive and significant effect on purchasing decisions. Brand image also have a significant positive effect on purchasing decision, product quality also significant positive effect to purchasing decision, price perception have significant positive effect to purchasing decision and promotion have significant positive effect to purchasing decision.