This research was aimed to know and analyze factors of location, price, products, promotion, and religiosity towards non-Muslim costumers in being the costumers of BRI Syariah KCP Purwodadi. This is a quantitative associative approach using primary data directly obtained from non-Muslim costumers through observation and questionnaires. SmartPLS or Partial Least Square 3.2.7 were used to analyze the data in this research explaining the exogeneous and indogenous variables that include location, promotion, price, products, and religiosity toward non-Muslim’ decision in choosing Faedah Ib saving products. The findings of the research indicate that location and product significantly influence the costumers’ decision, while promotion negatively influences the costumers’ decision. On the other hand, price and religiosity do not significantly influence the costumers’ decision. BRI Syariah is expected to suppress excellence from the aspects of location, promotion, price and product innovation, and religiosity in the costumers’ decision making.