This study aims to analyze the impact of the service quality perceptions on the customers’ satisfaction and customers’ loyalty in KFC Sudirman Yogyakarta (study based on the customers of KFC Sudirman Yogyakarta). The subject of this study is restaurant KFC Sudirman Yogyakarta itself while the object is its customers. The number of samples used in this study were 127 respondents. The sampling method used non probability sampling and that is purposive sampling. Sampling and data collection techniques are using quesioners. The data were obtained by linear regression and path analysis using SPPS Statistics 21 software. The result of this analysis shows that the perceptions of the service quality has positive impact on the customers’ satisfaction, then the customers’ satisfaction has positive impact on the customers’ loyalty, the service quality perceptions have positive impact on the customers’ loyalty and lastly the perception of the service quality has an indirect impact on the customers’ loyalty through their satisfaction.