This research study objective is to determine the relationships and influencing factors on social media marketing, word of mouth and brand awareness to purchase intentions smartphone Oppo. The subject in this study was students of University Muhammadiyah Yogyakarta. Quantitative research methodologies were applied to a sampel study of 200 responden. The data collection methods used for this study is questionnaires and path analysis using Partial Least Square (Smart-PLS software). The result show that socisl media marketing, word of mouth, and brand awareness positive significantly influence purchase intention, brand awareness positive significantly can be mediate pemasaran melalui media sosial to purchase intentions.not significantly mediating between word of mouth to purchase intentions. Keywords: social media marketingl, word of mouth, brand awareness, purchase