The study aims to determine the effect of analysis of location, price perception and service quality on consumer loyalty Ritsany in Mlati. The population of this research is that consumers who ever bought and came to Ritsany Store. The samples in this study of 99 respondents and the techniques used are purposive sampling. The analysis tool used is multiple linear regression analysis method. This included: validity and reliability test, hypothesis testing through F test and t test, and analysis of the coefficient of determination (R2). Based on the analysis concuted found that: testing the hypothesis by using F knowlable variable location, price perception and service quality simultaneous effect on customer loyalty. Testing the hypothesis with t test shows that the third independent variable is location (X1), price perception (X2), service quality (X3) which proved to be positively and significantly effect the dependent variable is customer loyalty (Y). Results of Adjusted R Square that is by 0,48 customer loyalty variables able to be explained by the three independent variable.