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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      KOMPARASI PERILAKU KONSUMEN PRODUK ROTI DAN KUE HALAL DI AREA MAYORITAS DAN MINORITAS MUSLIM BERDASARKAN ASPEK RELIGIUSITAS

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      COVER (139.8Kb)
      HALAMAN JUDUL (707.8Kb)
      HALAMAN PENGESAHAN (794.0Kb)
      ABSTRACT (86.10Kb)
      BAB I (186.5Kb)
      BAB II (212.2Kb)
      BAB III (331.7Kb)
      BAB IV (417.9Kb)
      BAB V (249.5Kb)
      DAFTAR PUSTAKA (235.1Kb)
      LAMPIRAN (1.723Mb)
      Date
      2018-04-27
      Author
      AZIZAH, ROISAH IFTINANI NUR
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      Abstract
      This research aims to analyze the comparation of Muslims consumer behavior to halal food products, especially for breads and cakes between those who are in muslim majority and minority areas, based on determinant factors and religiosity aspect related to educational background of pesantren and non-pesantren. Sampling technique in this research used non probability sampling with purposive sampling method. This research chose a sample of Muslims who live in Purbayan and Ngupasan district. Questionnaires which obtained 100 respondents were used as data collection methods and independent sample t test was used as data analysis. The results of this research showed that there is no difference of muslim consumer behavior in majority and minority areas. In the aspect of religiosity also showed that no difference of consumer educational background for pesantren and non-pesantren. This research expected to be worthy to the communities both as consumers and producers, as well as recommendation for managing halal processed food industry for the government and all of the stakeholders in increasing halal product consumption among the society especially in Yogyakarta.
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      http://repository.umy.ac.id/handle/123456789/19682
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