In the midst of today’s competitive e-commerce business, Bukalapak, as one of the leading online shop sites in Indonesia needs to conduct campaigns to support marketing in maintaining and increasing its target audience. Although Bukalapak able to grow well, there have not been many marketing activities yet, especially television commercials. Therefore, the aim of this thesis are (1) To persuade the target audience using Bukalapak.com (2) To describe the stages in the making of Television Commercial (TVC) (3) To describe how to select the appropriate communication media in accordance with the target audience. This thesis aims to make several works such as TVC, Print Ad and Poster, which is there are several steps in the creation of creative concepts as follows: (1) Problem understanding. (2) Making the creative concept (3) Media Selection. (4) Budgeting (5) Production. (6) Editing