ANALISIS DETERMINAN PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH KERAJINAN DI YOGYAKARTA
Abstract
In development Micro, Small, Medium Enterprises (MSMEs) have greatly positive impact on the Indonesian economy, especially to support the development community. Moreover, in every city in Indonesia, have the superior product of MSMEs. Particularly Yogyakarta has various kinds of MSMEs, that one of them is UMKM handicraft. Therefore the author took the title Analysis Determinant of Micro Enterprises Small And Medium Handicraft Development In Yogyakarta. This research aims to understand the determination the development of Batik MSMEs PLUT accompaniment.
This research use quantitative method Research subject is PLUT Dinas Koperasi dan UMKM Daerah Istimewa Yogyakarta. While, research object is Batik handicraft PLUT DIY accompaniment. Data is collected by survey and depth interview method.
The Research result show that determinant; capital assistance, training, marketing, and mentoring MSMEs of Batik MSMEs PLUT accompaniment have a positive effect on development MSMEs. In addition, capital asistance has a significantly influence to the development. While the training, marketing, and mentoring results are not significantly influence to the development of MSMEs