This study aims to determine the effect of servive quality, price perceptions on customer satisfaction and its impact on customer loyality. Sampling technique used in this research is purposive sampling with sturctural equation modelling method that is processed using AMOS 21 program. Sample of 150 responden and from method of collecting data used in this research it using questioner. The results of this study indicate that service quality, price perceptions affect cutomer satisfaction, service quality influence on cutomer satisfaction loyalty, price perceptions does not affect customer loyalty, customer satisfaction affect customer loyalty, service quality does not affect customer loyalty through customer satisfaction as mediation variable, price perception influence to customer loyalty through customer satisfaction as mediation variable.