KOMPARASI KEPUASAN PELANGGAN TERHADAP KUALITAS PRODUK HANDPONE BLACKBERRY DAN HANDPONE SAMSUNG
Abstract
This study has objective analyze customer satisfaction product phone Blackberries and phone Samsung and test differences the customer satisfaction of the phone Blackberries and phone Samsung in Muhammadiyah University Yogyakarta. Included in this study taken to technique accidental sampling as many as 50 phone users Blackberries and 50 phone users Samsung. Research conducted obtained through the distribution of the questionnaire. Analysis of data conducted using importance performance analisys and the Independent t Test sample.
The tests carried out show consumers satisfied with the mobile phone Blackberries and Samsung. There is a different levels of satisfaction products Blackberries and mobile phone Samsung.