This study aims to analyze the Consumer’s Purchasing Behavior Toward Halal Labeled Cosmetic in Yogyakarta by using Theory Planned Bahavior as variables in this study. Subjects in this study were female consumers residing in Yogyakarta. In this study the sample used amounted to 153 respondents selected using purposive sampling methode. The data analysis used is Structural Equation Modeling (SEM) with AMOS 21 program. Based on the analysis, it can be concluded that attitudes significantly influence on intention to purchase halal labeled cometics, subjective norms have no significant influence on intention to purchase halal labeled cometics, the attitude of mediating subjective norms on intention to purchase labeled halal cometics and perception of behavior control significant influence on intention to purchase halal labeled cometics.