This research aims to analyze the structure, conduct, and performance of wood industry in wood furniture IKM central in Genjahan Village, Ponjong and in Kedung Keris Village, Nglipar, Gunungkidul Regency. The methods used are descriptive quantitative and qualitative method on market structure analysis by employing 𝐶𝑅4value and market obstacle. On the conduct analysis, descriptive qualitative analysis is used by observing the product strategy, price strategy and promotion strategy.Whereas, on performance analysis, quantitative method is used by measuring R/C ratio value of the wood furniture business. The finding of the market structure analysis in wood furniture IKM central in Kedung Keris village with 𝐶𝑅4and 𝐶𝑅8is 92% and 99%, which has market-like characteristic with dominant company because there is one company that control the market. The finding of the market obstacle in both centrals is capital deficiency. On the conduct analysis, product strategy of wood furniture follows the standardization and adjusts the market condition. Whereas, promotion strategy of both centrals is not effective. On the performance analysis, it obtains R/C ratio value of 1,54 and 1,59, which means that the business is proper to be run because it is profitable. Keywords: