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      • 03. DISSERTATIONS AND THESIS
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      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH PERSEPSI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN SERVICE DI DEALER NISSAN-DATSUN BANTUL YOGYAKARTA

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      COVER (196.9Kb)
      HALAMAN JUDUL (470.0Kb)
      HALAMAN PENGESAHAN (546.3Kb)
      ABSTRAK (175.0Kb)
      BAB I (378.2Kb)
      BAB II (343.5Kb)
      BAB III (507.5Kb)
      BAB IV (862.7Kb)
      BAB V (182.3Kb)
      DAFTAR PUSTAKA (385.6Kb)
      LAMPIRAN (881.3Kb)
      NASKAH PUBLIKASI (889.6Kb)
      Date
      2018-07-02
      Author
      MAHARDIKA, ARTHANDY
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      Abstract
      This study aims to describe the quality of service to customers at Dealer Nissan-Datsun Bantul Yogyakarta, who had done service at least 1 times in the last 6 months. This incident is a customer at Dealer Nissan-Datsun Bantul Yogyakarta. The number of samples is 100 respondents. Sampling method used in this research using purposive sampling method, as the data retrieval technique using questionnaire. The data were processed using an analysis of multiple linear regression results using IBM SPSS Statistics 16 software. The results of the analysis show that Tangible has a positive but not significant effect on customer satisfaction. Reliability has a positive and significant impact on customer satisfaction. Positive and significant responsiveness to customer satisfaction. Assurance is positive and significant to customer satisfaction. Empathy positive but not significant impact on customer satisfaction.
      URI
      http://repository.umy.ac.id/handle/123456789/20503
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      • Department of Management

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