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      • 03. DISSERTATIONS AND THESIS
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      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA CAFE KETHEK OGLENG COFFEE YOGYAKARTA

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      HALAMAN JUDUL (453.5Kb)
      HALAMAN PENGESAHAN (1.075Mb)
      ABSTRACT (173.2Kb)
      BAB I (282.3Kb)
      BAB II (453.0Kb)
      BAB III (493.1Kb)
      BAB IV (563.4Kb)
      BAB V (181.2Kb)
      DAFTAR PUSTAKA (419.1Kb)
      LEMBAR PENGESAHAN (425.3Kb)
      NASKAH PUBLIKASI (386.9Kb)
      Date
      2018-08-13
      Author
      FEBRIEA, RINGGO DOBY
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      Abstract
      This study aims to integrate product quality, service quality and location to customer satisfaction in Cafe Kethek Ogleng Coffee Yogyakarta. Population in this research is active consumer at Cafe Kethek Ogleng Coffee Yogyakarta, in this study the number of samples of 160 respondents selected by using purposive sampling method. Analysis in this research is done by using linear regression and analysis method using validity test, reliability test, F test, adjusted R² and t test. Based on the analysis that has been done then the results of this study indicate that (1) variable product quality has a positive and significant impact on customer satisfaction; (2) service quality variables have a positive and significant impact on customer satisfaction; (3) variables that have a significant effect on customer satisfaction.
      URI
      http://repository.umy.ac.id/handle/123456789/21317
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      • Department of Management

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