| dc.contributor.author | HANGGARA, JERY ELGA | |
| dc.date.accessioned | 2018-09-18T07:03:53Z | |
| dc.date.available | 2018-09-18T07:03:53Z | |
| dc.date.issued | 2018-05-30 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/21343 | |
| dc.description.abstract | This study aims to analyze the influence of Lifestyle, and the Reference Group on
the decision of the Offroad Car Buying Daihatsu Taft Series. The subjects of this
study are consumers who have never made a car purchase offroad Daihatsu Taft
series. In this study, 95 respondents were selected using purposive sampling and
nonprobability sampling method. The data analysis tool used is Multiple Linear
Regression.
Based on the analysis that has been done, the result that lifestyle, and reference
group have a significant positive effect on purchasing decision partially or
together. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Lifestyle, Reference Group, Purchase Decision | en_US |
| dc.title | PENGARUH GAYA HIDUP DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL OFFROAD DAIHATSU TAFT SERIES | en_US |
| dc.type | Thesis
SKR
FEB
638 | en_US |
