| dc.contributor.author | SARI, FATMA | |
| dc.date.accessioned | 2018-09-18T07:29:54Z | |
| dc.date.available | 2018-09-18T07:29:54Z | |
| dc.date.issued | 2018-07-03 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/21345 | |
| dc.description | Penelitian ini bertujuan untuk menganalisis Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying pelanggan E-commerce Lazada di Yogyakarta. Subjek dalalm penelitian ini adalah mahasiswa yang pernah berbelanja produk fashion khusunya pakaian di Lazada minimal 1 kali dalam 3 bulan terakhir. Dalam penelitian ini sampel berjumlah 95 responden yang dipilih dengan metode purposive sampling.Alat analisis yang digunakan adalah Analisis Regresi Linier Berganda.
Berdasarkan analisis yang telah dilakukan diperoleh hasil bahwa shopping lifestyle dan fashion involvement berpengaruh positif dan signifikan terhadap impulse buying. | en_US |
| dc.description.abstract | This study aims to analyze the influence shopping lifestyle and fashion involvement on impulse buying by e-commerce Lazada costumer in Yogyakarta. the subject in this study is collage student who have been shopping for fashion products especially clothing in Lazada at least 1 time in the last 3months. In this study, sample of 95 respondents were selected using purposive sampling. Analysis tool used in this study is the multiple linier regression analysis (SPSS).
Based on the analysis that have been made the results are shopping lifestyle and fashion involvement significantly influence impulse buying. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Shopping Lifestyle, Fashion Involvement and Impulse Buying. Shopping Lifestyle, Fashion Involvement dan Impulse Buying | en_US |
| dc.title | PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR | en_US |
| dc.type | Thesis
SKR
FEB
535 | en_US |
