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      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
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      • Department of Economics and Islamic Banking
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Islamic Studies
      • Department of Economics and Islamic Banking
      • View Item
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      PENGARUH MARKETING MIX DAN SYARIAH MARKETING VALUE TERHADAP MINAT NASABAH MEMILIH BPRS MARGIRIZKI BAHAGIA

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      HALAMAN JUDUL (740.7Kb)
      HALAMAN PENGESAHAN (229.9Kb)
      ABSTRAK (571.3Kb)
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      DAFTAR PUSTAKA (419.3Kb)
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      NASKAH PUBLIKASI (501.7Kb)
      Date
      2018-08-24
      Author
      AZ-ZAHRA, ALIEV MAULIYANA
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      Abstract
      This study aims to determine the effect of products, prices, places, promotions, processes and services to the interests of customers. This research is a quantitative research by collecting data which is obtained from the result of questionnaires about marketing mix and syariah marketing value strategies. The total population in this study was 5.637 customers with 100 samples taken and used 10% of an error rate. Each indicator in the study was measured using likert scale. The data analysis technique used by researchers is validity test, realibility test, t statistic test which is used to test the variables partially and F statistical test to test variable simultaneously. Besides, the classical assumptions test used to determine whether there is deviation in the regression model. The research data is processed using SPSS version 20.0. The result of the research on the statical test t show that product, price, place and process do not have a significant effect on customer interest while promotion and service have a significant effect on customer interest. In statistical test F shows that all independent variables was giving together and significant effect on the customer interest.
      URI
      http://repository.umy.ac.id/handle/123456789/22217
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      • Department of Economics and Islamic Banking

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