The research is quantitative that the researcher analyze the influence of atmosphere, perception of service quality and perception of price to satisfaction of customer on Secret Garden Coffee and Chocolate in Yogyakarta with questionair to 120 customers in purposive sampling for probability sampling and uses Likert scale by Regresi Linear Berganda form. Atmosphere has positive and significance influence to satisfaction of customer in significance value 0,000 < 0,5 and simultance value is 16,739. Perception of service quality has positif and significance influence to satisfaction of customer in significance value 0,008 < 0,5 and simultance value is 16,739. Perception of price has positif and significance influence to satisfaction of customer in significance value 0,002 < 0,5 and simultance value is 16,739. Variable of atmosphere, service quality and price has positive and significance to satisfaction of customer on Secret Garden Coffee and Chocolate on Yogyakarta.