ANALISIS SEMIOTIK CHARLES SANDERS PEIRCE PADA AKHLAK PERGAULAN MUSLIM DALAM FILM INSYALLAH SAH 2017
Abstract
Today, the film is one of the effective mass communication media to influence people. In line with the development of information and communication technology, its function not only as entertainment but also as a medium of da'wah. In addition to television and cinema, films can be accessed via the internet. One of Manoj Punjabi's films with the title Insya Allah Sah 2017 is a religious-comedy genre film. It tells the story of how a Muslim lives his life with many difficulties but could manage them well. However, the film starred Titi Kamal, Pandji Pragiwaksono and Richard Kyle contains scenes that are not reliable with the Islamic tenets. This study aims to describe the character of Muslim intercommunication found in the Insya Allah Sah 2017 film. This study was conducted using a qualitative descriptive approach with data collection techniques including observation, documentation, and literature. The data analysis method used is Charles Sanders Peirce's semiotic analysis method. The results show that there are representations on Muslim intercommunications characters that are appropriate and not inappropriate with the tenets of Islam.