This study aims to analyze the The Influence of brand equity, country of origin image and green marketing on consumer buying intention Low Cost Green Car (LCGC) Toyota Car in Yogyakarta . In this study the sample obtained as many as 155 respondents selected by using purposive sampling method with data collection techniques using questionnaires. The analysis tool used is Multiple Regression and use validity test, reliability test, t test, F test, and determination using SPSS 21.0 application. Based on the analysis that has been done, it is obtained that: (1) Brand awareness has a positive and significant effect on consumer buying intention in Toyota LCGC Cars, (2) Brand associations have a insignificant effect on consumer buying intention in Toyota LCGC Cars, (3) Quality perception has a positive effect and significant to the consumer buying intention of Toyota LCGC Cars, (4) Brand loyalty has a positive and significant effect on consumer buying intention in Toyota LCGC Cars, (5) The image of home countries has a positive and significant effect on consumers' buying intention in Toyota LCGC Cars, (6) Green marketing positive and significant effect on consumer buying intention in Toyota LCGC Cars.