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      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      ANALISIS PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA JASA TRANSPORTASI GRAB DI YOGYAKARTA

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      HALAMAN PENGESAHAN (1.062Mb)
      ABSTRAK (177.3Kb)
      BAB I (307.4Kb)
      BAB II (366.4Kb)
      BAB III (552.0Kb)
      BAB IV (673.9Kb)
      BAB V (178.5Kb)
      DAFTAR PUSTAKA (402.2Kb)
      LAMPIRAN (468.8Kb)
      NASKAH PUBLIKASI (531.4Kb)
      Date
      2018-12-15
      Author
      ABRARI, MUHAMMAD
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      Abstract
      This study aims to analyze the influence of perceptions of service quality and price perceptions of repurchase interest with customer satisfaction as a mediating variable in Grab transportation services in Yogyakarta. The subjects in this study were all students of the Muhammadiyah University of Yogyakarta. This research was conducted with a total sample of 100 respondents. The sampling technique uses a nonprobability sampling type with a purposive sampling method. The analytical tool used in this study is path analysis. The results of this study indicate that perceptions of service quality and price perceptions partially have a significant effect on customer satisfaction. Then, the variable perception of price and customer satisfaction partially has a significant effect on repurchase interest. While the perception variable service quality partially does not have a significant effect on repurchase interest. And finally, the variable customer satisfaction is able to mediate the relationship between perceptions of service quality and price perceptions of repurchase interest.
      URI
      http://repository.umy.ac.id/handle/123456789/24105
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      • Department of Management

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