This study aims to analyze the influence of brand image, product quality perception, product design, price perception, and promotion to purchase decision of Adidas brand shoes. The population used in this study were students / students who had bought and used Adidas shoes for at least 3 months sample of 125 respondents and using the technique of non probability sampling by using purposive sampling method. The analysis tool used is Multiple Linear Regression Analysis.This analysis includes: test of validity and reliability test, descriptive statistic, hypothetical test through F test and t test and coefficient of determination analysis (R²). Based on the analysis that has been done obtained that the hypothesis testing by using the F test can be seen that the research model used significantly. In research value of significance F < α 0,05 then model can predict influence to dependent variable and can be used in research