This study aims to analyze the effect of brand awareness, brand association, perceived quality, brand loyalty and country of origin on the decision to repurchase Skechers brand shoes in the Special Region of Yogyakarta. In this research, a sample of 80 respondents were selected using purposive sampling method with data collection techniques using a questionnaire. The analytical tool used is Multiple Regression Analysis using SPSS 22. Based on the analysis that has been done, the results show that brand awareness, brand association, perceived quality, brand loyalty and country of origin have a positive and significant effect on repurchase decisions.