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      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH KESADARAN MEREK, ASOSIASI MEREK, KUALITAS PERSEPSIAN, LOYALITAS MEREK DAN NEGARA ASAL TERHADAP KEPUTUSAN PEMBELIAN ULANG

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      COVER (209.0Kb)
      HALAMAN JUDUL (816.1Kb)
      HALAMAN PENGESAHAN (620.0Kb)
      ABSTRAK (8.025Kb)
      BAB I (316.1Kb)
      BAB II (364.9Kb)
      BAB III (403.6Kb)
      BAB IV (479.4Kb)
      BAB V (184.4Kb)
      DAFTAR PUSTAKA (293.7Kb)
      LAMPIRAN (902.6Kb)
      NASKAH PUBLIKASI (547.3Kb)
      Date
      2019-01-25
      Author
      PRASETYO, MUHAMMAD IKHWAN MULDIA
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      Abstract
      This study aims to analyze the effect of brand awareness, brand association, perceived quality, brand loyalty and country of origin on the decision to repurchase Skechers brand shoes in the Special Region of Yogyakarta. In this research, a sample of 80 respondents were selected using purposive sampling method with data collection techniques using a questionnaire. The analytical tool used is Multiple Regression Analysis using SPSS 22. Based on the analysis that has been done, the results show that brand awareness, brand association, perceived quality, brand loyalty and country of origin have a positive and significant effect on repurchase decisions.
      URI
      http://repository.umy.ac.id/handle/123456789/25654
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      • Department of Management

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