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      • 03. DISSERTATIONS AND THESIS
      • Students
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      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      ANALISIS PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN JASA PENGIRIMAN J&T EXPRESS TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI

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      COVER (97.03Kb)
      HALAMAN JUDUL (841.4Kb)
      HALAMAN PENGESAHAN (665.7Kb)
      ABSTRAK (87.27Kb)
      BAB I (324.6Kb)
      BAB II (370.5Kb)
      BAB III (318.5Kb)
      BAB IV (755.8Kb)
      BAB V (89.22Kb)
      DAFTAR PUSTAKA (212.5Kb)
      LAMPIRAN (1.563Mb)
      NASKAH PUBLIKASI (976.2Kb)
      Date
      2019-02-26
      Author
      WICAKSONO, MUHAMMAD FUAD
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      Abstract
      This study aims to analyze the effect of service quality and trust in J & T Express shipping services on customer loyalty with customer satisfaction as a mediating variable. the subjects in this study were the people of Yogyakarta city who had used J & T Express shipping services at least twice in 6 months. This research was conducted with a total sample of 119 respondents. The sampling technique uses a nonprobability sampling type with a purposive sampling method. The analysis technique used in this study is Structural Equation Modeling (SEM). The results of this study indicate that service quality has a positive and significant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty, trust has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, service quality has an effect on customer loyalty through customer satisfaction as a mediating variable, customer satisfaction is unable to influence the effect of trust in customer loyalty.
      URI
      http://repository.umy.ac.id/handle/123456789/25714
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      • Department of Management

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