This study aims to determine the influence of perceive quality, brand image and price perception towards purchase decision airline tickets online on the costumers of traveloka.com. The number of samples used in this research were 200 respondents who were users of traveloka.com website in order to purchase a plane ticket online in D.I. Yogyakarta. Purposive sampling was used as sampling technique. Multiple regression analysis was used as a method of analysis to determine the influence of the variables involved. The results of this study indicated that simultaneously perceive quality, brand image, and price perception significantly influences purchase decision. Partially perceive quality significantly influences purchase decision. Partially brand image significantly influences purchase decision. And partially price perception significantly influences purchase decision.