This study aims to analyze the influence of Product Design, Price Perception, Brand Image, Promotion, and Distribution on Purchase Decisions Adidas Sports Shoes in Serang City. The subjects in this study were the people who used Adidas sport shoes who were at least 17 years old. The samples of this study amounted to 100 respondents who were selected using the purposive sampling method. The analytical tool used is Multiple Regression Analysis using SPSS. Based on the analysis that has been done, the results show that (1) product design, price perception, brand image, promotion and distribution have an effect on purchasing decisions. (2) product design significantly influences purchasing decisions. (3) price perception does not significantly influence purchasing decisions. (4) brand image does not significantly influence purchasing decisions. (5) promotion has a significant effect on purchasing decisions. (6) distribution does not significantly influence purchasing decisions.