This study aims to analyze the Effect of Profitability, Leverage, Dividend Policy and Liquidity on Firm Value. The object of this research is a Consumer Goods Company. The sampling technique was selected by purposive sampling. The research sample consisted of 21 companies listed on the Indonesia Stock Exchange (IDX) with a research period of 6 years, namely in 2012-2017. The analytical method used in this study is multiple linear regression using the Eviews 9 application. The results of this study indicate that (1) profitability has a positive effect on firm value; (2) debt policy has a positive effect on company value; (3) dividend policy does not affect the value of the company; (4) liquidity does not affect the value of the company.