This study aims to analyze the Influence of Consumer Perception In Strategies Marketing Mix On Purchase Decision Shoe Care Service (Case Study on Shoes Medical Shoe Care Service user in Yogyakarta. The subjects in this study were the people who happened to reside in Yogyakarta, who had bought and used Shoes Medical shoe care service. Based on the analysis that had been done, the result show that marketing mix strategies which consists of product, price, promotion, place, dan process had a significant effect on the purchase decision of the shoe care service in Shoes Medcial Yogyakarta, meanwhile marketing mix strategies which consists of customer service and physical evidence no has signifikan effect on the purchase decision of shoe care service in Shoes Medical Yogyakarta.