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      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH PERSEPSI KUALITAS LAYANAN, PERSEPSI HARGA, DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SWALAYAN SUPER INDO

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      COVER (143.6Kb)
      HALAMAN JUDUL (611.6Kb)
      LEMBAR PENGESAHAN (617.4Kb)
      ABSTRAK (95.16Kb)
      BAB I (181.6Kb)
      BAB II (276.0Kb)
      BAB III (203.6Kb)
      BAB IV (470.8Kb)
      BAB V (101.5Kb)
      DAFTAR PUSTAKA (101.3Kb)
      LAMPIRAN (340.8Kb)
      NASKAH PUBLIKASI (280.1Kb)
      Date
      2019-02-06
      Author
      NIKAWA, M. ALFAHMI AKBAR
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      Abstract
      This study aims to analyze the effect of perceived service quality, price perception, and product completeness on repeat purchase decisions with customer satisfaction as an intervening variable. The object of this study uses Super Indo Supermarkets. Samples were selected using purposive sampling method with a sample size of 133. This study used a SEM analysis tool with AMOS 22. The results of this study indicate that perceptions of service quality and price perceptions have a positive and significant effect on customer satisfaction, while the completeness of the product has no effect on satisfaction consumers, consumer satisfaction is able to mediate between perceptions of service quality, perceived price and completeness of products with repeat purchase decisions.
      URI
      http://repository.umy.ac.id/handle/123456789/28862
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      • Department of Management

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