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      • 03. DISSERTATIONS AND THESIS
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      • Undergraduate Thesis
      • Faculty of Social and Political Science
      • Department of Communication Science
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Social and Political Science
      • Department of Communication Science
      • View Item
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      PELANGGARAN TERHADAP KODE ETIK PERIKLANAN

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      COVER (84.87Kb)
      HALAMAN JUDUL (225.1Kb)
      HALAMAN PENGESAHAN (1.899Mb)
      ABSTRAK (30.98Kb)
      BAB I (211.8Kb)
      BAB II (43.42Kb)
      BAB III (480.3Kb)
      BAB IV (32.99Kb)
      DAFTAR PUSTAKA (37.65Kb)
      LAMPIRAN (1.899Mb)
      NASKAH PUBLIKASI (613.3Kb)
      Date
      2019-03-11
      Author
      NUGROHO, ABI YOGA BIMO
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      Abstract
      The advertisements contained in the Daily Newspaper are expected not to violate the Indonesian Pariwara Ethics, so as not to harm the public. The purpose of this study was to find the forms of violations, to know the frequency, and to describe quantitatively the types of violations with the guidelines of the Pariwara Ethics Book of Indonesia. The type of research used is descriptive quantitative. In this study, the types of violations of Pariwara Ethics in Indonesia are explained in detail through reliability testing using the Holsty Formula to determine the percentage of approval. The results of this study indicate that the most violations were carried out in property advertisements using certain words with a percentage of 29%, from the number frequency 239, and the least violations carried out in the use of the hyperbolic word with a percentage of 1% and a frequency of 17, of a total population of 305 property advertisements published in the edition of the Kedaulatan Rakyat Daily Newspaper 1 August - 31 August 2018.
      URI
      http://repository.umy.ac.id/handle/123456789/29577
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      • Department of Communication Science

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