PELANGGARAN TERHADAP KODE ETIK PERIKLANAN
Abstract
The advertisements contained in the Daily Newspaper are expected not to
violate the Indonesian Pariwara Ethics, so as not to harm the public. The purpose of
this study was to find the forms of violations, to know the frequency, and to describe
quantitatively the types of violations with the guidelines of the Pariwara Ethics Book
of Indonesia. The type of research used is descriptive quantitative. In this study, the
types of violations of Pariwara Ethics in Indonesia are explained in detail through
reliability testing using the Holsty Formula to determine the percentage of approval.
The results of this study indicate that the most violations were carried out in property
advertisements using certain words with a percentage of 29%, from the number
frequency 239, and the least violations carried out in the use of the hyperbolic word
with a percentage of 1% and a frequency of 17, of a total population of 305 property
advertisements published in the edition of the Kedaulatan Rakyat Daily Newspaper 1
August - 31 August 2018.