This study aims to analyze the influence of. The independent variables in this study are coorporate credibility and endorsement redibility, attitudes toward advertisement, attitude toward brand, and purchase intenstion as dependent variables. The object used in this research is lipstick lipcream kylie and lipstick lipcream nabi. The sample of this study amounted to 112 respondents selected by using accidental sampling method. Data analysis technique used in this research by using Stastical Product and Service Solution (SPSS) with the help of anova and path analysis. Analysis of instrument quality test data in this research using validity test, reliability test, and normality test. The result of the research shows that corporate credibility has positive significant to attitudes toward advertisement, endorsemet credibility has positive significant to attitudes toward advertisement, corporate credibility has positive significant to purchase intention, credibility endorsement has positive significant to purchase intention.