A STUDY ON BRAND  COMMITMENT AND BRAND TRUST TOWARD BRAND LOYALTY OF BRANDED LAPTOP IN INDONESIA

dc.contributor.author	NURYAKIN, NURYAKIN
dc.date.accessioned	2019-11-14T07:39:02Z
dc.date.available	2019-11-14T07:39:02Z
dc.date.issued	2018-04
dc.identifier.issn	2056-6271
dc.identifier.uri	http://repository.umy.ac.id/handle/123456789/30434
dc.description.abstract	The aim of this study is to investigate the effects of brand experience and brand trust to enhancing brand commitment and brand loyalty. The data of the study collected by survey method. The sample in this research is the students from three cities in Indonesia as Yogyakarta, Semarang and Jakarta. The analysis of this research uses SEM. The results of testing four hypotheses of the study as significant. Brand experience support to brand commitment. Brand trust support to brand commitment. Brand commitment support on brand loyalty. The unit analysis is also a less in this study due to the current laptop products are no longer a luxury product but they shifts as commodity that are commonly used by university students	en_US
dc.publisher	The Academy of Business and Retail Management (ABRM)	en_US
dc.subject	Brand experience	en_US
dc.subject	brand satisfaction	en_US
dc.subject	brand trust	en_US
dc.title	A STUDY ON BRAND COMMITMENT AND BRAND TRUST TOWARD BRAND LOYALTY OF BRANDED LAPTOP IN INDONESIA	en_US
dc.type	Other	en_US

JURNAL
Berisi tulisan dosen dalam yang telah dimuat dalam jurnal nasional maupun internasional yang tidak diterbitkan oleh UMY. Diharapkan menambahkan link dari jurnal yang asli dalam diskripsinya.maupun internasional

Related items