View Item 
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Engineering
      • Department of Information Technology
      • View Item
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Engineering
      • Department of Information Technology
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      MENINGKATKAN KEMUDAHAN PEMBELAJARAN DIGITAL MARKETING MENGGUNAKAN MOBILE LEARNING

      Thumbnail
      View/Open
      COVER (20.42Kb)
      HALAMAN JUDUL (530.0Kb)
      HALAMAN PENGESAHAN (371.4Kb)
      ABSTRAK (60.34Kb)
      BAB I (66.18Kb)
      BAB II (147.2Kb)
      BAB III (433.4Kb)
      BAB IV (268.5Kb)
      BAB V (59.61Kb)
      DAFTAR PUSTAKA (132.4Kb)
      LAMPIRAN (489.2Kb)
      NASKAH PUBLIKASI (387.7Kb)
      Date
      2019-11-04
      Author
      ERFIANA, MELISA
      Metadata
      Show full item record
      Abstract
      Digital marketing is a new way of advertisement that has been in high demand by the public lately. Slowly, people are beginning to abandon conventional marketing methods and switch to digital marketing. But in general, they are self-taught. People who sell online really need digital marketing concepts to increase their understanding. If knowledge increases, marketing success increases. The main obstacle for people to get digital marketing courses is limited time and cost. Many digital marketing courses are offered but at high prices. In this study we develop the digital marketing learning model that uses mobile technology and feedback learning method. By using this technology, people are expected to be able to increase their knowledge of digital marketing principles at any time at a very affordable cost. In this module, there are four main themes presented interactively, namely think, create, engage, and optimize. We design the mobile content using revised Bloom's concept that divided into four knowledg domain:factual, conceptual, procedure, and metacognitive. Along the learning process, the students are under monitoring, evaluating, and supervising their teacher. The results of the study show that Mobile Learning shows very attractive and exciting. The interesting finding in this research that the feedback part of the teaching is the most significant influence on student performance.
      URI
      http://repository.umy.ac.id/handle/123456789/30497
      Collections
      • Department of Information Technology

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV
       

       

      Browse

      All of UMY RepositoryCollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

      My Account

      Login

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV