MENINGKATKAN KEMUDAHAN PEMBELAJARAN DIGITAL MARKETING MENGGUNAKAN MOBILE LEARNING
Abstract
Digital marketing is a new way of advertisement that has been in high demand by the public
lately. Slowly, people are beginning to abandon conventional marketing methods and switch to
digital marketing. But in general, they are self-taught. People who sell online really need digital
marketing concepts to increase their understanding. If knowledge increases, marketing success
increases. The main obstacle for people to get digital marketing courses is limited time and cost.
Many digital marketing courses are offered but at high prices. In this study we develop the digital
marketing learning model that uses mobile technology and feedback learning method. By using this
technology, people are expected to be able to increase their knowledge of digital marketing
principles at any time at a very affordable cost. In this module, there are four main themes presented
interactively, namely think, create, engage, and optimize. We design the mobile content using revised
Bloom's concept that divided into four knowledg domain:factual, conceptual, procedure, and
metacognitive. Along the learning process, the students are under monitoring, evaluating, and
supervising their teacher. The results of the study show that Mobile Learning shows very attractive
and exciting. The interesting finding in this research that the feedback part of the teaching is the
most significant influence on student performance.