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      • 04. LECTURERS ACADEMIC ACTIVITIES
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      PENGARUH CITRA MEREK, KUALITAS PRODUK, KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN MEREK SAMSUNG GALAXY SERIES (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)

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      Naskah Publikasi Hasnah.pdf (341.6Kb)
      Date
      2015-10-19
      Author
      RIMIYATI, HASNAH
      CATUR WIDODO, CATUR
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      Abstract
      This research aims to analyze the effect of brand image, product quality, and consumers satisfaction against consumers loyalty Samsung Galaxy series on student Muhammadiyah University of Yogyakarta. The population in this study are students of the University of Muhammadiyah Yogyakarta using the smartphone Samsung Galaxy series. Sample numbering 100 respondents with the sampling technique used was purposive sampling. Data analysis technique used was multiple linier regression. The results of the analysis show that there is a significant influence of the brand image, product quality, and consumers satisfaction simultaneously and partial towards consumers loyalty Samsung Galaxy Series on student Muhammadiyah University of Yogyakarta.
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      http://repository.umy.ac.id/handle/123456789/3792
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