socialization process so Public Relations of the Government of Yogyakarta take a role as a communicator and mediator between the government and the people of the city of Yogyakarta. In the era of digital communications, the use of Digital Public Relations (PR) becomes urgent things to do in the process of socialization. By utilizing Digital PR, expected the process of socialization of “Jogja Istimewa” as the new branding more quickly, accurately and effectively socialized to all elements of society in the city of Yogyakarta. This research using the case study method and qualitative descriptive research. Descriptive study by Whitney (in Nazir, 1988: 63) said that the research for finding the facts with proper interpretation. Studying the problems in society, research was conducted in Government Public Relations of Yogyakarta, specializing in digital implementation of the Public Relations (PR) in disseminating "jogja istimewa".