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      • 03. DISSERTATIONS AND THESIS
      • Students
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      • Faculty of Economics
      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK KIRIN DI YOGYAKARTA

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      Date
      2012-12-20
      Author
      RACHMAWATI, YULIA
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      Abstract
      Penelitian ini bertujuan menganalisis pengaruh bauran promosi terhadap keputusan pembelian produk merek Kirin di Yogyakarta. Hasil pengujian regresi menunjukkan advertisisng berpengaruh positif dan signifikan terhadap keputusan pembelian produk Kirin di Yogyakarta.
      URI
      http://repository.umy.ac.id/handle/123456789/4988
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      • Department of Management

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