| dc.contributor.author | SAPUTRA, DEDI | |
| dc.date.accessioned | 2016-10-19T03:12:37Z | |
| dc.date.available | 2016-10-19T03:12:37Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/5232 | |
| dc.description | This study aimed to analyze the influence of individual consequences, the
environmental consequences, the price premium, affective ecology, ecological knowledge
and environmental awareness on the intention to buy cosmetic products at consumerfriendly
environment at The Body Shop in Yogyakarta as many as 150 respondents. The
sampling technique in this study using a convenience sampling method is the method of
collecting information from members of the population that is easily available and able to
provide such information. This study uses Multiple Linear Regression using SPSS
software version 21 on Windows.
Results of the analysis showed that the consequences of the individual and the
premium prices affect the purchase intention green products, while the environmental
consequences, affect ecology, ecological knowledge and environmental awareness does not
affect the purchase intention green products. | en_US |
| dc.description.abstract | This study aimed to analyze the influence of individual consequences, the
environmental consequences, the price premium, affective ecology, ecological knowledge
and environmental awareness on the intention to buy cosmetic products at consumerfriendly
environment at The Body Shop in Yogyakarta as many as 150 respondents. The
sampling technique in this study using a convenience sampling method is the method of
collecting information from members of the population that is easily available and able to
provide such information. This study uses Multiple Linear Regression using SPSS
software version 21 on Windows.
Results of the analysis showed that the consequences of the individual and the
premium prices affect the purchase intention green products, while the environmental
consequences, affect ecology, ecological knowledge and environmental awareness does not
affect the purchase intention green products. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | KONSEKUENSI INDIVIDUAL | en_US |
| dc.subject | KONSEKUENSI LINGKUNGAN | en_US |
| dc.subject | HARGA PREMIUM | en_US |
| dc.subject | AFEK EKOLOGIKAL | en_US |
| dc.subject | PENGETAHUAN EKOLOGIKAL | en_US |
| dc.subject | KESADARAN LINGKUNGAN | en_US |
| dc.subject | NIAT BELI PRODUK HIJAU | en_US |
| dc.title | FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI PRODUK KOSMETIK RAMAH LINKUNGAN DI YOGYAKARTA | en_US |
| dc.type | Article | en_US |
