| dc.contributor.author | NUGRAHA, MUHAMMAD DEBBY | |
| dc.date.accessioned | 2016-10-31T02:35:41Z | |
| dc.date.available | 2016-10-31T02:35:41Z | |
| dc.date.issued | 2016-10 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/5596 | |
| dc.description | This study aimed to determine the empirical evidence on the effect of brand image and perceived quality on the purchasing decision. In addition to knowing the effect of brand image and perceived quality on purchase decisions simultaneously.
Research was conducted on consumer products Eiger in the city of Yogyakarta. The number of samples in this study were 100 respondents. The sampling technique used was convenience sampling where samples were taken by approaching the respondents directly and choose by chance but has certain characteristics that respondents who have bought the product Eiger. Methods of data collection used questionnaires distributed to respondents Eiger consumer products in the city of Yogyakarta related variables of brand image, perceived quality and purchase decisions.
Based on the T test results variable brand image and perceived quality has a significant influence on purchasing decisions. While based on the F test results showed that the variable quality of the brand image and perceived influence simultaneously on product purchasing decisions Eiger in the city of Yogyakarta. | en_US |
| dc.description.abstract | This study aimed to determine the empirical evidence on the effect of brand image and perceived quality on the purchasing decision. In addition to knowing the effect of brand image and perceived quality on purchase decisions simultaneously.
Research was conducted on consumer products Eiger in the city of Yogyakarta. The number of samples in this study were 100 respondents. The sampling technique used was convenience sampling where samples were taken by approaching the respondents directly and choose by chance but has certain characteristics that respondents who have bought the product Eiger. Methods of data collection used questionnaires distributed to respondents Eiger consumer products in the city of Yogyakarta related variables of brand image, perceived quality and purchase decisions.
Based on the T test results variable brand image and perceived quality has a significant influence on purchasing decisions. While based on the F test results showed that the variable quality of the brand image and perceived influence simultaneously on product purchasing decisions Eiger in the city of Yogyakarta. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | BRAND IMAGE | en_US |
| dc.subject | PERCEIVED QUALITY | en_US |
| dc.subject | PURCHASE DECISIONS | en_US |
| dc.title | PENGARUH CITRA MEREK DAN KUALITAS PERSEPSIAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI KOTA YOGYAKARTA | en_US |
| dc.type | Thesis | en_US |
