This study aims to determine how are the service quality, value, customer satisfaction and image to customer loyalty of Garuda Indonesia in Yogyakarta. The sampling method used in this study is judgment sampling. This study’s respondents is 120 consumers of Garuda Indonesia in Yogyakarta. This study used Structural Equation Modeling (SEM) which runs through AMOS programs as a tool of analysis. Based on the analysis showed that the service quality had no significantly influence on customer’s satisfaction, service quality had significantly influence on image, values had no significantly influence on customer satisfaction, image had significantly influence on customer satisfaction, image had no significantly influence on customer loyalty and customer satisfaction had no significantly influence on customer loyalty.