| dc.contributor.author | AULIA, ARRIZA RIFAHDI | |
| dc.date.accessioned | 2016-10-31T03:59:51Z | |
| dc.date.available | 2016-10-31T03:59:51Z | |
| dc.date.issued | 2016-10 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/5614 | |
| dc.description | This study aims to determine how are the service quality, value, customer satisfaction
and image to customer loyalty of Garuda Indonesia in Yogyakarta. The sampling method
used in this study is judgment sampling. This study’s respondents is 120 consumers of
Garuda Indonesia in Yogyakarta. This study used Structural Equation Modeling (SEM)
which runs through AMOS programs as a tool of analysis.
Based on the analysis showed that the service quality had no significantly influence
on customer’s satisfaction, service quality had significantly influence on image, values had
no significantly influence on customer satisfaction, image had significantly influence on
customer satisfaction, image had no significantly influence on customer loyalty and customer
satisfaction had no significantly influence on customer loyalty. | en_US |
| dc.description.abstract | This study aims to determine how are the service quality, value, customer satisfaction
and image to customer loyalty of Garuda Indonesia in Yogyakarta. The sampling method
used in this study is judgment sampling. This study’s respondents is 120 consumers of
Garuda Indonesia in Yogyakarta. This study used Structural Equation Modeling (SEM)
which runs through AMOS programs as a tool of analysis.
Based on the analysis showed that the service quality had no significantly influence
on customer’s satisfaction, service quality had significantly influence on image, values had
no significantly influence on customer satisfaction, image had significantly influence on
customer satisfaction, image had no significantly influence on customer loyalty and customer
satisfaction had no significantly influence on customer loyalty. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | SERVICE QUALITY | en_US |
| dc.subject | VALUE | en_US |
| dc.subject | CUSTOMER SATISFACTION | en_US |
| dc.subject | IMAGE | en_US |
| dc.subject | CUSTOMER LOYALTY | en_US |
| dc.title | PENGARUH KUALITAS LAYANAN, NILAI, KEPUASAN PELANGGAN DAN CITRA TERHADAP LOYALITAS PELANGGAN MASKAPAI PENERBANGAN GARUDA INDONESIA DI DIY | en_US |
| dc.type | Article | en_US |
