This study aims to test the influence of country of origin, brand image, and perceived quality of willingness to buy car Toyota in Yogyakarta. A sample of using purposive sampling and to find the number of samples as much as 85 respondent. That was domiciled in Yogyakarta. Analysis used data technique quantitative. Analysis with regression linear doubled. Analysis result shows country of origin influential in positive toward willingness to buy. Brand image influential in positive toward willingness to buy. And perceived quality influential in positive toward willingness to buy.