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      • 03. DISSERTATIONS AND THESIS
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      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI MASYARAKAT DAN DAMPAKNYA TERHADAP CITRA PERUSAHAAN “STUDI PADA MASYARAKAT SEKITAR PT. ASTRA INTERNATIONAL MOTOR-HSO YOGYAKARTA (DSN. MLATI, DS. SENDANGADI, SLEMAN, YOGYAKARTA)

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      COVER (135.3Kb)
      HALAMAN JUDUL (635.8Kb)
      LEMBAR PENGESAHAN (389.6Kb)
      ABSTRAK (201.2Kb)
      BAB I (234.6Kb)
      BAB II (322.6Kb)
      BAB III (278.4Kb)
      BAB IV (610.7Kb)
      BAB V (87.97Kb)
      DAFTAR PUSTAKA (207.5Kb)
      LAMPIRAN (437.0Kb)
      Date
      2016-10
      Author
      HADI, ZULFIKA NANDA
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      Abstract
      The application of corporate social responsibility (CSR) in Indonesia is regulated in UU No. 40 2007 about company liability on article 74 which mentions the social responsibility to be borne by any corporations. CSR is one of the government's efforts to balance the economic growth and equitability. This study aims to determine how much CSR influences community perceptions and its impact on corporate image of PT. Astra International Motor-Hso. This study uses explanatory research method with unit analysis of community PT. Astra International Motor-Hso and survey analysis. The sampling technique in this research is Non-Probability Sampling Convenience sampling technique. Data collection uses questionnaires. Data process uses SEM with AMOS Applications 16. The study states that CSR brings effect to corporate image both directly and indirectly through the community perception. Therefore, it is expected to continue to maintain Astra social sharing through their CSR programs and enhance public communication, so that the CSR transfer to change the community perception leads to a positive success
      URI
      http://repository.umy.ac.id/handle/123456789/6456
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      • Department of Management

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